A dream of a beer

Contexta and Simko strengthen the image of Feldschlösschen and Cardinal with TV spotsThis advertising brew is high-percentage: Although non-alcoholic beer is stagnating in Switzerland with a share of around three percent in the declining beer market and the non-alcoholic Feldschlösschen subbrands have little sales significance for the company, the market leader is launching two campaigns for Schlossgold and the non-alcoholic Cardinal - with media heavyweight TV. This is a clever tactic on the part of the Rheinfelders, as they are using a medium that has rarely been booked by the beer industry for legal and market strategy reasons. They want to exploit this unused impact potential and hope that it will also have a positive impact on the image of the umbrella brand. Page 12