A tear-blind gaze
Oliver Classen on Ringier's embarrassing discrimination against free newspapers.
Oliver Classen on Ringier's embarrassing discrimination against free newspapersThe fact that you should only believe statistics that you have falsified yourself is now a truism of the publishing business. The arbitrary definition of market segments, in which one's own flagship happens to occupy the top position, has also been part of the war trade in newspaper marketing since before yesterday.Bernhard Weissberg's latest claim in the in-house Sonntagsblatt that Blick, despite 20 Minuten, is still not only "the strongest" newspaper in Switzerland, but also the one with the widest reach, is a bombshell. Here the noble paid-for newspapers, there the lowly free newspapers: With his tragicomic attempt to reanimate the two-tier society in the press (which has long since been overtaken by reality), Ringier's newspaper boss is reopening the very rift that the Swiss Press Association is currently trying to fill (WW 31/04). And in doing so is damaging the entire industry.
Let's remember: It's only been a year since the then newly appointed association president degraded 20 Minuten to a "pure fad" in Blick (!). In the meantime, it has fortunately dawned on Hanspeter Lebrument and his board that incorporating the former arch-enemy is far more beneficial to the species than demonizing it.
Which is why the association should quickly bring Blick, apparently blinded by tears of grief, to its senses. This is also because Ringier accuses the entire competition and thus ultimately also Wemf of "disinformation". The question remains as to who the conspiracy theorists from Dufourstrasse still trust, if not even the neutral coverage meter and its press typology. Apparently only their own base marketing instincts. The noble tabloid savages are thus doing a disservice to the preservation of the species.
Let's see whether Lebrument shows courage at the Publishers' Congress and speaks a clear, clarifying word on this matter - if not publicly, then at least with Michael Ringier.
> Oliver Classen, Editor
Let's remember: It's only been a year since the then newly appointed association president degraded 20 Minuten to a "pure fad" in Blick (!). In the meantime, it has fortunately dawned on Hanspeter Lebrument and his board that incorporating the former arch-enemy is far more beneficial to the species than demonizing it.
Which is why the association should quickly bring Blick, apparently blinded by tears of grief, to its senses. This is also because Ringier accuses the entire competition and thus ultimately also Wemf of "disinformation". The question remains as to who the conspiracy theorists from Dufourstrasse still trust, if not even the neutral coverage meter and its press typology. Apparently only their own base marketing instincts. The noble tabloid savages are thus doing a disservice to the preservation of the species.
Let's see whether Lebrument shows courage at the Publishers' Congress and speaks a clear, clarifying word on this matter - if not publicly, then at least with Michael Ringier.
> Oliver Classen, Editor
