A part more fitness
The agency Teil.ch has launched a grand opening campaign for the new fitness center, The Gym.
The operators of Fitness Baregg are opening the new fitness temple The Gym in Lupfig near Brugg on September 30, 2016. The new gym offers everything athletes could wish for on three floors with modern equipment and an all-encompassing infrastructure. The training area is 600 square meters and is surrounded by floor-to-ceiling windows with a view.
Teil.ch was hired to implement the new image and communication measures after a successful agency evaluation. The Zurich-based advertising agency developed a branding and communication concept tailored to the target group, as well as a modern corporate design appearance.
Currently, the opening campaign is being launched and using flyers, posters, advertisements, a poster spot, social media and a landing page, future subscribers and fitness disciples are being mobilized. A pre-sale promotion, which advertises a 25 percent discount, as well as additional free days resulting from the daily countdown to the opening, is generating a lot of interest, according to the release, and has been a great success, according to Reto Maissen, managing director of Fitness Baregg and part owner of The Gym. The opening will take place from September 30 to October 2.
Responsible at The Gym: André Angyan, Reto Maissen, Aline Angyan, Pascal Schenk (Management). Responsible at Teil.ch: Martin Zeiter (Creative Direction), Alain Zeiter, Mariko Hooiveld (Consulting), Sabine Gerhards (Graphics).
