A Tagi leaves its mark

Now the readers of the Tages-Anzeiger are substantiating its lead claimBlack fingerprints are not only part of police identification procedures. Daily media consumption also leaves its mark - provided you are not content with fast-food information from electronic media. Dirty fingers reveal their owners to be alert, interested and well-informed contemporaries, which is why fingertips stained with printer's ink play the leading role in the new Tages-Anzeiger appearance. After all, the traditional newspaper is recommended for detailed information that sticks - and not just on the fingers. Like its predecessor, this campaign was also created by Weber Hodel Schmid. However, it remains to be seen whether the human-touch appearance will set standards in the Tagi's image cultivation like the mostly intellectually demanding headline campaign. One thing is certain: we're staying tuned. Page 10