One suicide affects several lives

Suicides leave gaps. Anyone who takes their own life always has a lasting impact on numerous other lives as well. Together, SBB and the Canton of Zurich's Department of Health are launching a campaign aimed at breaking down barriers and obstacles that make it difficult for those affected and those around them to talk about suicidal thoughts. Talking about suicidal thoughts should not be taboo. Talking about suicidal thoughts relieves the burden, leads to a decrease in suicidal thoughts and can open up new perspectives.

The joint goal of SBB and the Canton of Zurich is to reduce suicides and suicide attempts. In cooperation with other partners, a communication offensive is being initiated to break down taboos. Havas Worldwide Zurich was commissioned to develop a national campaign on this topic.

The agency incorporates the emptiness left by every suicide into the visual language of the campaign by depicting a family whose father appears as a white void. This catchily conveys that several lives are always affected by such a death. The campaign slogan "Talking can save" aims to de-taboo dialogue on this sensitive topic. In life crises with suicidal thoughts, it is central to talk about problems - whether in a personal setting or with specially trained people, such as the counselors at the Dargebotene Hand (Tel 143). Talking about it: This applies not only to people in crisis, but also to those around them. Because it's not true that you give someone the idea all the more if you bring up suspected suicidal thoughts.

The nationwide campaign is scheduled to run for three years and will focus in particular on raising general awareness in the first wave. The central platform for this isSpeech-can-save.ch. The website, which provides a wealth of background information and concrete tips for talking to people in crisis and those around them, is being brought to the public's attention with a broad banner campaign.

Responsible at SBB: Reto Meissner (Head of Marketing Communications), Marco Serratore (Communications Manager), Michelle Rothen (Head of Communications Consulting), Tobias Ebinger (Project Manager), Sabine Walther (Media), Christina Brändli (Suicide Prevention Coordination Office). Responsible at Prevention and Health Promotion Canton Zurich: Sibylle Brunner (Canton of Zurich Commissioner for Prevention and Health Promotion), Annett Niklaus (Communications and Campaigns Officer). Responsible at Havas Worldwide: Frank Bodin (overall responsibility), Folker Wrage (Chief Creative Officer), Michael Kathe (Creative Director), Bruno Manser (Digital Creative Director), Peter Schäfer, Lukas Bossart (Strategy), Priska Meyer (Art Director), Mathias Bart (Text), Caroline Ronzani, Nuria Büchi (Consulting), Tobias Müller-Theis (Havas Digital), Toni Gadza (Production Manager d+p), Noemi Rubera (Polygraph). Photo image: Felix Schregenberger (image processing).

SBB deliberately engages in active suicide prevention, since in addition to suffering in the family, customers, employees and rescue workers are also affected.

- SBB Media Office (@sbbnews) September 9, 2016

Part of prevention to no longer inform in case of rail suicide with reason "personal accident". #sbb pic.twitter.com/f07ubEeABX

- SBB Media Office (@sbbnews) September 9, 2016