A lighthouse on the Central Plateau
Architecture The Bern-based PR agency Border Crossing AG has been commissioned to showcase one of the tallest towers between Zurich and Bern in the best possible light.
Architecture During the day, the 70-metre-high Spreda Tower in Burgdorf is a gray giant made of concrete and glass. An industrial building in which tomatoes are processed into powder. At night, the grey giant becomes a colorful landmark, illuminated by computer control. The Bern-based PR agency Border Crossing AG has been commissioned to show one of the tallest towers between Zurich and Bern in its best light - in the truest sense of the word. Artists and private individuals will provide spectacular illuminations of the tower during the winter months. The project has an interactive component: anyone can help determine the color compositions on the tower from home with just a few clicks. The Forum for Architecture and Design in Burgdorf is in charge of the project.
