One kilogram of advertising
The 2005 Advertising Yearbook features campaigns from Germany, Austria, Switzerland, and South Tyrol.
The Yearbook of Advertising 2005 presents campaigns from Germany, Austria, Switzerland and South Tyrol, providing a good picture of the work of advertisers in German-speaking countries, no more, but also no less. This tour d'horizon is supplemented by essays on current topics such as "Retro trends" or "The customer is female" (see "The (v)recognized target group" in WW 22/05). Also particularly worth reading for Zurich residents: "A city of superlatives", a report on the Limmat metropolis as a communications location > Yearbook of Advertising 2005 by Willy Schalk, Helmut Thoma and Peter Strahlendorf. Econ Verlag, Berlin 2005. 784 pages, 145 francs.
