A catalog overruns the country
Möbel I Unikat shows how you can prepare for the next winter with Ikea.
Möbel I Unikat shows how you can prepare for the next winter with Ikea.
The days of garden parties are over and people are once again turning to cocooning in the warmth of their homes. This means that Ikea's 2007/08 news campaign, which is set to run in various waves, is also entering its second round. In August, the Unikat agency launched the campaign with the summer news. Since this week, some of Ikea's 600 winter novelties have been presented throughout Switzerland. Using posters, megaposters, e-boards in train stations and banners, Unikat is drawing attention to the fact that new items have arrived at the Swedish furniture store. This multi-layered presentation was conceived and realized with a total of 15 different poster motifs.
Ikea novelties wherever you look! Mediacom and Séverine Hörler have put up several thousand F12, F200 and GF posters for Switzerland's largest public catalog. Megaposters at hot spots in Zurich, St. Gallen, Lucerne, Geneva and Lugano have also been added. It goes without saying for Unikat and its CD Daniel Meier that the new products are also presented on huge façade posters and parking lot posters at furniture stores.
Andreas Panzeri
The days of garden parties are over and people are once again turning to cocooning in the warmth of their homes. This means that Ikea's 2007/08 news campaign, which is set to run in various waves, is also entering its second round. In August, the Unikat agency launched the campaign with the summer news. Since this week, some of Ikea's 600 winter novelties have been presented throughout Switzerland. Using posters, megaposters, e-boards in train stations and banners, Unikat is drawing attention to the fact that new items have arrived at the Swedish furniture store. This multi-layered presentation was conceived and realized with a total of 15 different poster motifs.
Ikea novelties wherever you look! Mediacom and Séverine Hörler have put up several thousand F12, F200 and GF posters for Switzerland's largest public catalog. Megaposters at hot spots in Zurich, St. Gallen, Lucerne, Geneva and Lugano have also been added. It goes without saying for Unikat and its CD Daniel Meier that the new products are also presented on huge façade posters and parking lot posters at furniture stores.
Andreas Panzeri
