A helpful advent calendar

Value-added numbers With a poster campaign in major cities and an innovative SMS Advent calendar, the aid organization Heks is testing new channels to reach a younger target group: anyone who sends the word XMAS to 95005 will receive a saying on the subject of peace every day from 1 December until Christmas. The cost is two francs per SMS. Around 60 percent of this - or more with some telephone companies - will be donated to Heks. The idea and implementation came from One Marketing Services, Zurich, in collaboration with Bruna Fossati, Head of Communications at Heks.