A home game for the SRG
Soccer SRG SSR idée suisse is the official and exclusive TV broadcaster in Switzerland for Euro 08. The agency TBS Identity is promoting this through co-branding.
Football SRG SSR idée suisse is the official and exclusive TV broadcaster in Switzerland for Euro 08. The agency TBS Identity communicates this with co-branding. The annual countdown began this summer: The Uefa Euro 2008, the biggest sporting event ever to be held in Switzerland, will take place from June 7 to 29. All matches will be brought to the home audience exclusively by Swiss television. This is of course not only a top event as a street sweeper, but also a good opportunity for advertising on its own behalf. For one year, SRG SSR idée suisse and all its business units will therefore carry the "Uefa Euro 2008" brand in their institutional presence. The Zurich-based design agency TBS Identity was awarded the corresponding contract. The team led by consultant Michael Schädelin and CD Christian Tobler was allowed to define the consistent co-branding and implement its appearance on all SRG SSR idée suisse media and its TV and radio units.
Image clip in the run-upIn order to show that SRG SSR idée suisse is making a significant contribution to sparking football fever in Switzerland with its competent and comprehensive reporting, the brief also included the development of an image clip that can be seen on the SRG corporate units' channels in the run-up to Euro 08. TBS Identity brought the Zurich-based film, video and post-production company Frame Eleven on board to design this clip, which was also produced.
As the production will be used over a long period of time, the clients and the film concept developers Marc Haas and Christoph Müller opted for a modular solution consisting of a large number of short football stories, each of which is broadcast individually as a short clip. In the long version consisting of modular sequences, director Lukas Frieden shows how football fever is sweeping across Switzerland. A corresponding jingle will be heard on the radio units.
The measures are also intended to convey the abstract facts of the public service in a concrete and sensual way: Thanks to SRG SSR idée suisse, we will not only experience all the matches live and up close, but will also receive professional coverage of the entire Uefa Euro 2008 from a Swiss perspective.
Andreas Panzeri
Image clip in the run-upIn order to show that SRG SSR idée suisse is making a significant contribution to sparking football fever in Switzerland with its competent and comprehensive reporting, the brief also included the development of an image clip that can be seen on the SRG corporate units' channels in the run-up to Euro 08. TBS Identity brought the Zurich-based film, video and post-production company Frame Eleven on board to design this clip, which was also produced.
As the production will be used over a long period of time, the clients and the film concept developers Marc Haas and Christoph Müller opted for a modular solution consisting of a large number of short football stories, each of which is broadcast individually as a short clip. In the long version consisting of modular sequences, director Lukas Frieden shows how football fever is sweeping across Switzerland. A corresponding jingle will be heard on the radio units.
The measures are also intended to convey the abstract facts of the public service in a concrete and sensual way: Thanks to SRG SSR idée suisse, we will not only experience all the matches live and up close, but will also receive professional coverage of the entire Uefa Euro 2008 from a Swiss perspective.
Andreas Panzeri
