A sticky tip for the Swiss national team
To promote the new, ultra-strong Tesa ACX plus adhesive tapes in connection with the World Cup, Kreienbühl and Vogler developed a World Cup-themed campaign and a goalkeeper game for Tesa.
The ad shows that double-sided Tesa adhesive tape can also be valuable for a Swiss national team goalie. It also refers to the online game "tesa Goalie Game" at www.tesa.ch/goaliegame, where the effect of the adhesive tape is dramatized in a playful way. Anyone who uses the Tesa ACX plus bonus in the game suddenly stops all the balls.
The campaign will also be advertised with a Tesa Tape World Cup match schedule, which will be sent to all Tesa Switzerland partners.
Responsible at Tesa Tape: Christian Lerch (Product Manager tesa Industry), Daniela Portmann (Marketing tesa Industry). Responsible at Kreienbühl and Vogler: Oli Kreienbühl, Reto Vogler, Marco Donada, Fabian Schiltknecht; Photography: Mathias Zuppiger; Image editing: Lorenz Wahl; Game programming: Cultimedia.
