A Frenchman goes for style

 
Peugeot Euro RSCG enters the upcoming winter season with the world's first 4007 4×4. 
The first off-roader from Peugeot experiences its baptism of fire in the media in Switzerland. Here, Euro RSCG is the first agency to advertise this world first. Euro RSCG Zurich was commissioned by Peugeot (Suisse) SA with the conception and realization of a launch campaign for the new Peugeot 4007 4×4. The campaign subject puts the elegant Peugeot design in the foreground, "which puts all other comparable vehicles in the shade and makes them look cumbersome," according to the responsible CD and concept designer Claude Catsky and Jürg Aemmer at Euro RSCG. The ads can be seen in the Sunday press, daily newspapers, magazines and selected special interest titles.
In October, the campaign will be supplemented by megaposters and e-boards in key cities. This will also be accompanied by an Internet campaign as well as flanking measures at the POS, direct mails and dealer ads. The declared goal of Peugeot (Suisse) SA is to quickly build awareness of the new model.
For Catsky, it is of course "a nice opportunity" that a campaign for a global brand like Peugeot can be launched from Switzerland. He accordingly hopes that the ideas will also find favor in Paris and "will be adopted if necessary.
As almost always with car advertising, Euro RSCG has also incorporated the model into the subject. Which was no problem this time, because "the new off-roader really looks very cheeky and light on its feet". In this sense, the campaign is a concrete model advertising, but at the same time can convey a fresh image of the manufacturer Peugeot.
Andreas Panzeri
Car images on the InternetSince 1947
the renowned Swiss trade journal Automobil Revue annually records all cars produced worldwide and publishes them with technical data and pictures in the "Automobil Revue Catalog" at the respective Motor Show in Geneva. A new free version of this year's catalog is now available on the Internet at www.automobilrevue.ch.The catalogs produced over the course of time
reflect the development of the entire automotive industry and provide unique data and background information not only to car enthusiasts, but also to experts and the interested public. The registration
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all 61 catalogs will be available online, providing visitors with the world's most comprehensive insight into automotive history by means of various search and comparison functions. (pan)