A catch that's fun
Food The Zurich-based advertising agency Reinhold is breathing new life into the food wholesaler Bianchi.
Food Zurich-based advertising agency Reinhold gives food wholesaler Bianchi a fresh new look. With the new client Bianchi and its previous budgets for Malbuner, Annemarie Wildeisen's cooking, Rivella and the publishing house Gourmedia with the magazines "Zürich", "Basel" and "Tessin geht aus", the Reinhold agency is "slowly but surely positioning itself in the gourmet corner of Switzerland", as Reini Weber notes with relish. Founded by Giuseppe Bianchi in 1881 in Zurich's Niederdorf district, the Bianchi Comestibles store has grown over four generations into today's G. Bianchi AG, which spoils Switzerland with quality products from its headquarters in Zufikon AG. There is hardly a top chef that Bianchi does not supply.
Bianchi, now a major player in the wholesale food trade, supplies restaurants, hotels and bulk consumers with over 3000 top-quality products: fish, shellfish, mussels, game, meat, poultry and much more.
G. Bianchi AG now wants to present itself in line with its market significance and has therefore commissioned the Reinhold advertising agency to develop a new overall image: Logo, corporate design, sales literature, website as well as PR, promotion and advertising measures.
The new Bianchi slogan, which from now on will always appear next to the graphically refreshed company logo, has a double meaning: "Bianchi. Smells fresh here."
The first advertisement has just appeared in the third edition of the bestselling magazine "Zürich geht aus". The subject shows portraits of Bianchi people over four pages. These were photographed by Federico Naef and are intended to stand for two things: "For freshness. And for fun in their profession", as consultant Marco Schönenberger explains the concept of the campaign.
For fans of good fish cuisine, it has also become known in recent days that Bianchi and Bindella will be opening the Bianchi restaurant together in Zurich in November. "There hasn't been a really good fish and seafood restaurant in Zurich until now," says gourmet Reini Weber happily.
Andreas Panzeri
Bianchi, now a major player in the wholesale food trade, supplies restaurants, hotels and bulk consumers with over 3000 top-quality products: fish, shellfish, mussels, game, meat, poultry and much more.
G. Bianchi AG now wants to present itself in line with its market significance and has therefore commissioned the Reinhold advertising agency to develop a new overall image: Logo, corporate design, sales literature, website as well as PR, promotion and advertising measures.
The new Bianchi slogan, which from now on will always appear next to the graphically refreshed company logo, has a double meaning: "Bianchi. Smells fresh here."
The first advertisement has just appeared in the third edition of the bestselling magazine "Zürich geht aus". The subject shows portraits of Bianchi people over four pages. These were photographed by Federico Naef and are intended to stand for two things: "For freshness. And for fun in their profession", as consultant Marco Schönenberger explains the concept of the campaign.
For fans of good fish cuisine, it has also become known in recent days that Bianchi and Bindella will be opening the Bianchi restaurant together in Zurich in November. "There hasn't been a really good fish and seafood restaurant in Zurich until now," says gourmet Reini Weber happily.
Andreas Panzeri
