A duo in hunting fever

Haisch Hunter are David Haisch and
Christian Gattiker. The two make the first Information Brokering
for film and advertising in Switzerland.The first order was one in own
Thing: Is there a need at all in Switzerland for research-
and information services in the field of film, commercials and
Advertising? Haisch Hunter did the research. The industry reacted
interested. And in the meantime, the idea has also proven itself in practice.
proven. Since founding their company in September, David Haisch has
and Christian Gattiker have already been able to process ten orders. "We
find everything," is the claim of the research agency, whose name is
program is: Haisch Hunter. "We have the hunting instinct in us," explains
David Haisch.
Information brokering for the film and advertising industry in Switzerland is
new. Abroad, the offer is available under Information Services for
Commercials and Media. The agency's portfolio ranges from
Finding special locations and talents via picture and film material to
to addresses. A journalist, for example, was able to find a contact to
Saudi Arabian oil fields are mediated. A producer from
France had research done on whether a learning CD that he realize
already exists somewhere in the world in a similar form. A
another customer wanted the coordinates of the representatives of Sean
Connery and Cameron Diaz. This contact was also made. "We
start searching where Google doesn't know what to do anymore," says
David Haisch.
Thinking and opening channels as well as approaching research in a way that is not
on the computer are the specialty of Haisch Hunter. For such
Knacknüsse is above all a lot of imagination, experience and a great
Network asked. "Now we still have to ask the shark," was the
image at Condor, which David Haisch had in his earlier days as a
production manager there, when it came to particularly difficult
research went. Haisch is a publishing bookseller by trade. For three and a half years he worked
as an editor and advertising assistant at the Haffmans publishing house. One year he collected
London experience. "My boss at the time was still reading George Orwell in
I met and discovered him in a bar," he recalls of that time.
When a company was acquired, he was placed in the new video department
transferred. That became his entry into the film industry. "Suddenly
I had to read scripts." After returning to Switzerland, Haisch took over the
Production coordination on "Expedition Robinson" for TV3, then
followed four years at Condor. As production manager for commercials, he
for example, the casting with the jassing Italians for the spot
"Swiss cheese" carried out.
His career as a lawyer is "inevitably more boring," quips
Christian Gattiker. But this is not true. The second partner at
Haisch Hunter was heavy in the public law sector
active, first interviewed offenders and then entered politics. At
Zurich Cantonal Council, he acted as secretary for the two permanent
Committees for Education and Culture and for Justice and Public Affairs.
Security. Via the Health division, he finally moved into the
Corporate law department of a large health insurer
before he has now entered the world of media.
"Precisely because we come from completely different areas of expertise and
and therefore also think in a completely different way, we complement each other perfectly," says
Gattiker and Haisch.
And how usefully does their thinking complement Swiss advertising and the
Film industry with its rather smaller budgets? Almost none
Acquisition they would have made until now. And yet some of the
big agencies have already come up with orders. "Many are so strong
engaged in a production that directors, photographers or art
buyers don't have the time to do their own research," calculates
Shark. The Hunter, on the other hand, takes his time and has his head free
for targeted and comprehensive research. He finds new actors for the
example, by not only taking the same cards from the archive over and over again
but attends an amateur stage in Düdingen or
Looking at graduation projects from acting schools. "There are many
Talent that no one has ever looked at."
What this can mean in concrete terms is illustrated by the
Condor expired casting for a Japanese sumo wrestler. As
mostly in advertising this case was all "very spontaneous and
should therefore go quickly". But since in Japan the sumo wrestlers, according to
rules of professional conduct are not allowed to advertise, the idea for the commercial seemed
endangered - until Haisch found a wrestler in the American Seattle
has. "But how do I bring this to Switzerland? - A sumo wrestler can
because of its size in a conventional aircraft no toilet
use," Haisch knew. So he took a detour for the flight via
Tokyo booked. All route sections have been equipped with the services tailored to such guests.
equipped Japan Airlines flown. Common to all orders is
by the way, the regulation: at Haisch Hunter, the customer pays only for
successful research.

Andreas Panzeri