A digital roof for the Free Republic of Saas-Fee

This pools the strengths of all service providers through joint direct sales via Saas-fee.ch. Both businesses and guests should benefit from the optimized sales processes and synergies.
 

Guest and booking behavior in tourism has changed dramatically in recent years. Online booking portals are flourishing, but they also siphon off booking commissions from tourism destinations. As a result, marketing resources are limited. "Most businesses simply don't have the resources to handle guest communication on their own," said Pascal Schär, CEO of Saas Valley Marketing, in a press release.

Combined forces

The Free Republic of Holidays Saas-Fee developed a so-called "Smart Marketing Engine" with the support of the federal government as a CTI funding project (Commission for Technology and Innovation). This is a marketing platform that facilitates the joint direct marketing of the 700 service providers (hotels, parahotels) via Saas-fee.ch promotes. All providers have access to various tools (CRM, app, social media management, newsletter) as well as to the content and offers. This bundling increases the presence and findability of the businesses on the internet. The new Saas-Fee/Saas Valley application developed as part of the project can also be individually tailored to the businesses. Despite this extensive networking, each service provider remains visible as an individual company under the common umbrella.

Focus for guests thanks to centralized marketing

The digitalization strategy leads to economies of scale by reducing the high marketing costs of mostly family-run businesses to a minimum. The cooperation increases the marketing opportunities of all service providers, as the offers are now networked or offered directly at the establishment. They can save money and concentrate more on their core business, which ultimately benefits the guest. After all, local quality is and remains central to sustainable tourism.