People need a little luxury
Migros’ Crea d’Or biscuit assortment consists of 18 different varieties. Migros is targeting gourmets and connoisseurs with this line. The campaign was implemented by the agency Exxtra.
In order to support Migros' successful own brand and strengthen its positioning, Exxtra Kommunikation has developed a campaign that emphasizes the innovative, high-quality image of Crea d'Or creations. The advertising campaign focuses on classic products in the range that are particularly popular with consumers, writes the communications agency in a press release. It is staged as the radiator grille of a luxury car, as gambling chips in a casino, as a piece of jewelry in a small box and as an emblem on the doorman's cap of a luxury hotel. A slogan that fully underlines the positioning of the biscuits: "Crea d'Or. A little bit of luxury".
