Eicon creates extensive rebranding for Dr. Meyer
Dr. Meyer, the largest real estate provider in the Bern area, is getting a new look. The branding and content marketing agency Eicon has refined the company’s brand and implemented the new brand both online and offline.
The real estate company Dr. Meyer is active throughout German-speaking Switzerland and is the largest provider in the sector in the Bern area. Last year, it underwent an extensive rebranding process. The Eicon agency, which was responsible for the entire rebranding, revised not only the brand but also the entire corporate design, image and icon world, all brochures and the digital templates.
"Our company's image was recently aging and no longer met today's requirements, especially in digital media," comments Anina Jampen, Head of Marketing and Communications at Dr. Meyer. "At the same time, as a company with a strong history, it was important for us to introduce a new brand in a sound way."
Content marketing is now to be intensified over the course of the year. "There is great potential here in the real estate industry," says Jampen. Dr.Meyer in particular has knowledge that can - and should - be communicated to the outside world. "For a strong and self-confident brand, this is just as much a part of the appearance as the classy company brochure."
The real estate company Dr. Meyer is active throughout German-speaking Switzerland and is the largest provider in the sector in the Bern area.
