Egger/Herrmann: Vitra's new chair family introduced
The freelance duo Egger/Herrmann wrote and designed the international launch campaign for Vitra’s new HAL chair collection.
Jasper Morrison has reinterpreted the multifunctional shell chair for Vitra and created a family with many variations and a clear, contemporary expression. The chair family was presented at the last Orgatec in Cologne. Vitra brought the two Swiss creatives Valentina Herrmann and Beat Egger on board for the communicative introduction. In close collaboration with Jasper Morrison, Egger/Herrman creatively implemented the family idea. This resulted in the slogan "Hi, we are HAL" and the visual "Family portrait with Jasper". The launch package consists of an ad, online banner and dealer banner for the showroom and will be used internationally from March 2011.
Responsible at Vitra: Eckart Maise (Chief Design Officer), Jens Peter Peuckert (Head of Marketing Communication), Birgit Pieles (Project Manager). Responsible at Egger/Herrmann: Valentina Herrmann, Beat Egger (Creation). Art Buying: Beatrice Mächler. Photo: Christian Grund. Portrait Jasper Morrison: Suki Dhanda. Flash animations: Zephir Software Design AG.
