Effact: Drawing attention to Pro Juventute in a striking way
A new poster campaign from Effact for Pro Juventute draws attention to the foundation's commitment and presence. Slightly provocative, problematic situations involving children and young people are visualized.
Topics such as bullying, computer addiction or sex are staged with a visual language at the place where they occur. The respective question raised, as a direct address to the observer, is resolved by the new claim "There for you! " is resolved. In addition to raising awareness of the help on offer and understanding for the young target group, the aim of the campaign is to make young people's concerns a social issue. Pro Juventute is largely financed by private donations and the sale of its own products and is therefore dependent on nationwide awareness.
Responsible at Pro Juventute: Stephan Oetiker (CEO), Matthias Wipf (Head of Communication & Brand Management), Matthias Delafontaine, Denise Schlumpf (Sales). Responsible at Effact: Tim Zahlten (consulting), Nino Haslach (CD), Britta Brauner (AD), Christian Müller (Junior AD), Alain Picard (text), Henri Meier (picture).
