Edipresse and Publicitas conclude new cooperation agreement
The advertising agency Publicitas and the Western Swiss publishing house Edipresse have signed a new framework agreement. Starting January 1, 2011, Publicitas will sell advertising in Edipresse publications on a non-exclusive basis.
The framework agreement covers all Edipresse newspapers and magazines in Switzerland, the two companies announced on Monday. Publicitas was the exclusive seller of advertisements in Edipresse publications until the end of 2009. Since then, the French-speaking Swiss publishing house, whose Swiss business will be fully taken over by Tamedia by the end of 2012, has marketed its Swiss magazines and newspapers itself. After the Loss of exclusive sales rights had to Publicitas Cut 89 jobs in Lausanne and Geneva.
Publicitas and Edipresse would continue their cooperation on a new basis with the new contract, Markus Bieri, operational head of Publicitas, explained in response to an inquiry from the SDA news agency. During the current year, the two companies had worked together under a transitional arrangement. A completely new contract has been drawn up. A comparison with the previous exclusive contract is therefore not possible, Bieri said. The new contract would not create any new jobs.
