Edi.25 - These are the winners

Around 750 creatives from the commissioned film industry came together at the Schiffbau to celebrate, be celebrated and receive the 22 Edi trophies. The 26th traditional event, which is held annually by the Swissfilm Association, was hosted by Karpi, who was very funny, clever and entertaining.

DJ Paymob.il looped and mixed as much as he could, much to the amusing chagrin of Karpi, who was repeatedly looped. But he also received a lot of support from the DJ, providing background music whenever Karpi asked for it.

Lilian Lüthi, Chair of the Board of Directors of the Swissfilm Association, gave a brief but impassioned speech and called for greater visibility for the industry. Nadine Adler Spiegel, from the Federal Office of Culture and co-head of the Film Section, spoke about the vibrant industry and praised the diversity of creative works.

There was also a live performance: the Edi choir gave various laudations. Acapella, very harmonious.

… and here are this year's winners:

Under the patronage of the Federal Department of Home Affairs (EDI) and organized by the Swissfilm Association, the competition honors the best productions in Swiss moving-image communication each year.
A total of 22 projects were recognized—ranging from traditional commercials to corporate videos and innovative branded content.

Commercials: From the Big Screen to Quiet Observation

In the premier category, Commercials (20–90 seconds), the Gold Edi went to Moneymaker by Feit Film AG for Migros. The commercial was directed by Dorian & Daniel for thjnk Zurich. The jury: «This film takes private-label communication to a new level: a tongue-in-cheek homage to great cinema. An aesthetically pleasing production that impresses with its meticulousness and attention to detail across all disciplines, while also allowing the umbrella brand to shine.»

The Silver Edi also went to Migros: «100 Years of Migros – Millennium Film,“ produced by Feit Film and directed by Vedran Rupic for Wirz Group AG.  Reasoning: “This promotional film provides endless entertainment by highlighting the company’s quirks and achievements. With confidence and high production values, it tells the company’s story far beyond its actual founding year. A thousand thanks for this great film celebrating the centennial anniversary.”

Two Bronze Edis rounded out the strong field: Chocolat without trallala (Pumpkin Film, directed by Martin Werner, thjnk Zurich). The description reads: «The film captures the simplicity of the product. Without words, location changes, or gimmicks, the film combines visuals and music into a harmonious choreography.» and Switzerland is our sports field (hillton, directed by Mischa Rozema) for Ochsner Sport. The jury: «An extraordinary opening sequence immediately captivates us. Like comets, we race alongside top athletes toward the most beautiful sports field on our planet. This is the best possible advertisement for the umbrella brand, its divisions, and Switzerland itself.»

In the "Commercials Online Only" category, two productions were awarded bronze: Falling for Autumn (Mcqueen Branded GmbH for Switzerland Tourism), and the jury commented: «The film is an invitation to see the world through different eyes. With humorous lightness and an exaggerated style, it brings the message to life for an international audience,» while Waiting for the Game (Shining Film AG, also for Switzerland Tourism) is about a soccer story: «For true soccer fans, there was no way to avoid Switzerland this summer. And, as this amusing story shows, hardly anyone left Switzerland either. It’s just too beautiful.»

In the Commercials - Spots 20 to 90 seconds category, there was also gold for "The Password" by Sunrise, produced by Farbfilm Studio. The jury: "A simple and captivating idea. Not only visually realized all over the world, but also on a world-class level. We can even forgive the fact that a world-class tennis player comes into play at the end."

Corporate Communication: Stories from Companies

In the Brand/Image Film category, How to Make Things Better Tasty Pictures GmbH won the Gold Edi for Rolf Hänggi AG. The film combines precision and lightheartedness: Tiny machine parts are showcased with cinematic sophistication—fast-paced, easy to understand, and entertaining all at once. Rarely have tiny parts been showcased so magnificently. From the very first second, the film takes the audience on a fast-paced journey through the company. Brilliant mechanics, original humor, and technical expertise that suddenly makes sense all come together perfectly to create the best possible final product.

The Bronze Edi was awarded to A Space for Joy in Life by Seed Audio-Visual Communication AG for Tertianum Services AG. The film addresses the topic of housing for the elderly with great humanity and authenticity.

In the Marketing / Product Video category, the following entry stood out: Archisonic® Felt – Fire Testing (Inbound Production GmbH) impressed the jury with its minimalist and clear visual style and was awarded the Silver Edi. The Bronze Edi went to Bees and Friends (Mcqueen Branded GmbH for Switzerland Tourism), a charming, playfully told short film that showcases Switzerland's natural beauty.

In the "Informational Film" category, two works were awarded bronze: Switzerland is fake (Apéro Film GmbH for the Fotomuseum Winterthur) cleverly explores the power and manipulative potential of images in the age of AI, while Music Diversity Initiative (zweihund GmbH on behalf of IG Musik Basel) uses a simple metaphor to clearly convey a complex cultural-policy issue.

Branded Content and Animation: Entertainment with a Message

The Gold Edi in the Branded Content category went to Baloise Group x Tschugger – The Bank Job by Shining Nice AG. This humorous short film features familiar faces from the SRF series «Tschugger» and turns corporate communications into top-notch entertainment—a masterclass in how corporate content can be brought to life on film.

The Silver Edi was awarded to Beautiful – Gigi x Cachita by NavadaA GmbH for Phonag Records AG—a visually striking video that contrasts beauty and eeriness and leaves a lasting impression.

In the Animation category, the following stood out: BR05 Black Ceramic (le truc Sàrl) for Bell & Ross, featuring flawless visual design and a stunning use of 3D and stop-motion—awarded the Silver Edi.

Special Awards: For Outstanding Individual Achievements

In addition to the main categories, the jury awarded five special prizes for outstanding craftsmanship.

• The award for Production Design went to Beautiful – Gigi x Cachita, whose detailed set design and careful use of color visually bring the story to life.

• The Special Edi Award for Directing went to Thanks, Adele & Dutti by stories Film AG for Migros—a beautifully staged piece of Swiss contemporary history.

• The award for best camera went to Sunrise – The Password (farbfilm studio), whose clear, understated visual style captivates with its precision and minimalism.

• Once again, the music was provided by Falling for Autumn Excellent—the composition by Lionel, Nora, and Diego Baldenweg plays a key role in creating the atmosphere.

• The best sound design was provided by Being Elsewhere by Hillton for Salomon, in which sound, space, and atmosphere blend together perfectly.

Impressions from the event

Since 2001, the Edi. – Swiss Commercial and Advertising Film Award has been the most prestigious national award for audiovisual communication works. It honors productions that excel in concept, creativity, and technical execution. The award-winning films showcase the diversity and innovative strength of the Swiss film and communications industry—from major brands to independent creative studios.

All the winning films from Edi.25 can be found at www.edinet.ch retrievable.