Edelweiss becomes concrete
Karin Müller, editor-in-chief of a women's magazine, on Edelweiss.
Women's magazine editor-in-chief Karin Müller on EdelweissThe editor-in-chief of the German-language edition of Edelweiss is Karin Müller. She has previously worked for Blick, Tages-Anzeiger, Annabelle, Beauty Life and Tele 24. Her editorial team will initially consist of five people, with freelancers joining later. Around 60 percent of the articles will be translated from the French-language edition of Edelweiss. "However, the magazine will increasingly adapt to the German-language edition and the needs of the German-speaking Swiss market," says Müller. A first edition of 70,000 copies will be published on February 26. 116 pages are planned, including 25 to 30 pages of advertisements. "The response from advertisers has been very good," says publishing director Daniela Bahnmüller.
In addition to lots of fashion, the first issue will also present fencing as a new trend sport for women. A portrait is dedicated to Jakov Kreiz, shooting star of the conductor scene and "favorite of many women". The Living Room section presents dream homes to buy or rent. Each issue also contains a dossier on a socially relevant topic.
However, the new Edelweiss will face competition from three new Swiss splits that want to launch German women's magazines. And other titles are also already thinking aloud about entering the Swiss market. >> Page 13
(pan)
In addition to lots of fashion, the first issue will also present fencing as a new trend sport for women. A portrait is dedicated to Jakov Kreiz, shooting star of the conductor scene and "favorite of many women". The Living Room section presents dream homes to buy or rent. Each issue also contains a dossier on a socially relevant topic.
However, the new Edelweiss will face competition from three new Swiss splits that want to launch German women's magazines. And other titles are also already thinking aloud about entering the Swiss market. >> Page 13
(pan)
