Edelweiss sends pictograms around the world
Edelweiss is launching its new summer sales campaign this week, focusing on promoting the destinations of Las Vegas, Havana and Tampa. The campaign was developed together with Process.
In addition to traditional media such as posters and advertisements, the new campaign will also feature various online media. The campaign emphasizes Edelweiss' positioning as Switzerland's leading vacation airline, which flies non-stop to more than 45 destinations. Las Vegas, Havana and Edinburgh will be new destinations from May 2014, while Tampa has long been one of Edelweiss' most popular destinations.
""Let go and take off" is an expression of an attitude and a way of life that both customers and employees can identify with. At its core, it's about leaving everyday life behind and enjoying a relaxing time-out that begins as soon as you step on the plane," says Alain Chisari, Chief Commercial Officer at Edelweiss. Fabian Bertschinger, Creative Director of Process, adds, "The new visual and text language builds on our last campaign, restages the pictograms that are popular with the public and once again takes Edelweiss' communication a step further. "Let go and take off" serves as a creative bracket across all communicative activities."
For the past two years, Process has been providing Edelweiss with holistic support in the areas of brand strategy and communication, product design, and brand training for employees. Process is thus responsible for holistic brand development with a long-term focus.
"In addition to our claim to be among the best in the strategic development of a brand, we also focus consistently on all areas of brand staging," Fabian Bertschinger continues.
