Ecofer advertising on escalators in Rail City stations
In collaboration with SBB, Ecofer is offering a new way to showcase products at train stations. This additional form of advertising on escalators—known as «Stair Branding»—is now available for booking at the RailCity stations in Basel, Bern, Geneva, Lausanne, Lucerne, and Zurich.
Commuters, leisure travelers and shoppers can be reached with escalator advertising. In combination with big posters, e-boards from e-Advertising and classic posters from APG, the advertising campaign attracts a high level of attention from the desired target group, said Hans-Peter Scholl, Managing Director of Ecofer, in a press release on Friday.
Ecofer is a Swiss holding company of Affichage Holding SA. The company
as a concessionaire of the Swiss Federal Railways, specializes in advertising in the non-poster segment and has advertising space available for short-, medium- and long-term outdoor advertising in railroad stations and on railroad premises.
Ecofer is a Swiss holding company of Affichage Holding SA. The company
as a concessionaire of the Swiss Federal Railways, specializes in advertising in the non-poster segment and has advertising space available for short-, medium- and long-term outdoor advertising in railroad stations and on railroad premises.
