Eco study: Email remains despite social media
The end of email has been predicted many times. A recent survey by the Association of the German Internet Industry and Email-Expo shows that most experts believe email will remain a key means of communication in the future.
72 percent of the approximately 100 online marketing experts surveyed assume thatThe experts believe that email, as a proven and universal medium, will not disappear from the scene any time soon. According to the experts, it is more likely to effectively combine other communication channels such as apps, social media and document management in the future.
Email and social media will complement each other more
"Email marketing is one of the most important and most widely used areas of online marketing. This will remain the case for the foreseeable future," emphasizes Dr. Torsten Schwarz, Head of the Eco Competence Group Online Marketing. According to the survey, social media will continue to gain in importance in the coming years. As many as 45 percent of those surveyed assume that social media will at least partially replace email. According to Schwarz, however, the following applies to the future: "In data-driven marketing, email and social media will strongly complement each other."
