Eclat creates new corporate design for Bâloise
The Erlenbach-based agency Eclat has developed a new corporate design for Baloise that is intended to place security at the center of the company's performance.
Baloise is repositioning itself and placing security at the center of its corporate performance. The agency Eclat has developed a new corporate design for this purpose. In addition to the color combination of the familiar Baloise blue with a lighter blue, the new image is defined by a security bar and a striking light field in the background, according to a press release from the Erlenbach-based agency.
In addition to the CD elements, Eclat developed a brand primer in close collaboration with the Berlin agency Musiol Munzinger Sasserath, which is responsible for advising on strategic brand positioning. This is intended to familiarize Baloise employees with the new image and explain the reasons behind the repositioning.
The agency is also working on the Baloise Annual Report 2008.
In addition to the CD elements, Eclat developed a brand primer in close collaboration with the Berlin agency Musiol Munzinger Sasserath, which is responsible for advising on strategic brand positioning. This is intended to familiarize Baloise employees with the new image and explain the reasons behind the repositioning.
The agency is also working on the Baloise Annual Report 2008.
