Echowerk wins pitch for communications mandate of Zurich New Year's Eve run
With a team of specialists from its network, the marketing agency Echowerk will be taking on a new role for the Zurich sporting event.
The Silvesterlauf, a traditional major event in Zurich's city center for over 40 years with 20,000 participants every 3rd Advent, is realigning its communications and has chosen echowerk as lead agency after a pitch with four invited agencies.
"We have been working very well with the Silvesterlauf in terms of marketing on the sponsorship side since last year. When the communications mandate came up, we seized the opportunity and applied. As we don't have all the skills in-house and don't plan to build them up, we teamed up with specialists from our network and submitted the application as an agency association under the name "Team 2026"," says Manuel Schaub, founder of echowerk. Leanza Mediaproduktion will further develop the visual appearance, On Air AG will provide images and moving images, Maymove will cover the social media area and build up an influencer network, while echowerk will orchestrate the communication in the sense of a newsroom and coordinate all partners. The aim is to rejuvenate the entire appearance of the major event and anchor it more firmly in the cityscape.
Corsin Caluori, OC President and owner of fernblau, the agency commissioned to implement the event, adds: "echowerk impressed us with its well thought-out organizational structure and holistic approach to content planning. We are already looking forward to the first assets that will be created for this year's implementation."
"Team 2026" Behind "Team 2026" are four agencies with very different orientations, but a common goal: to bring a breath of fresh air into the communication of the Silvesterlauf. The well-coordinated team has already worked together on other projects and maintains an open and transparent collaboration on an equal footing. The alliance brings together a strong approach to the topics of "running" and "Zurich" and, thanks to echowerk's existing partnership with the Zurich Silvesterlauf in marketing, there is well-founded know-how for the further development of sponsor integration opportunities.
The marketer echowerk was founded in 2017 by Manuel Schaub. The company, which is based in Zurich-Aussersihl, specializes in the design and marketing of event platforms as well as advising companies in the areas of marketing and sales.
