E,T&H Werbeagentur: Sponsoring campaign realized for St. Galler Kantonalbank
The E,T&H advertising agency has developed a sponsorship campaign for St. Galler Kantonalbank. Instead of models, the ads feature real FC St. Gallen fans.
The strong identification of the people of Eastern Switzerland with FC St. Gallen is the ideal breeding ground for the St. Galler Kantonalbank to effectively and sympathetically transfer its brand values such as tradition, proximity, regional ties, commitment and dynamism, according to a press release. That's why the ads are not featuring typical models, but real fans of the newly promoted Axpo Super League team FC St. Gallen. Whether it's a meticulous equipment attendant, a powerful drummer in the fan curve or an expectant young footballer mom: every motif in the unique campaign features real fans or employees of the football club.
Responsible at St.Galler Kantonalbank: Thomas Rüegg (Head of Marketing). Responsible at E,T&H Werbeagentur AG BSW: Enno Wassmer (CD), Claudia Stiefel (AD), Sandra Sigrist (consulting), Matthias Sönmez (overall responsibility); Photography: Vision Studios/Balgach, Alex Bayer.
Responsible at St.Galler Kantonalbank: Thomas Rüegg (Head of Marketing). Responsible at E,T&H Werbeagentur AG BSW: Enno Wassmer (CD), Claudia Stiefel (AD), Sandra Sigrist (consulting), Matthias Sönmez (overall responsibility); Photography: Vision Studios/Balgach, Alex Bayer.
