E,T&H launches the Säntispark snow globe
Säntispark in Abtwil, SG, has commissioned the E,T&H advertising agency BSW to develop a campaign to mark the completion of the renovation and the grand reopening of the modernized Säntispark. The campaign is intended to raise awareness of this leisure, adventure, sports, and shopping center in Eastern Switzerland.
Under the campaign claim "Fairytale-like beautiful" with a matching key visual in the form of a Säntispark snow globe, the agency launched a campaign that played on the entire communication keyboard: Advertisements in print media, posters, numerous other outdoor advertising media, promotional flyers, radio spots, 50-second cinema and TV spots, internal communication measures, carrier bags as give-aways and a car in the Säntispark design as a competition prize.
Responsible at Säntispark: Patrick Mosberger, Marco Gämperli (project management). Responsible at E,T&H Werbeagentur AG BSW: Enno Wassmer (CD text/concept), Marcel Schwarz (CD art), Thomas Widmer (text), Claudia Hafner (graphics), Gertrud Weitz (consulting), Peter Thoma (overall responsibility).
Responsible at Säntispark: Patrick Mosberger, Marco Gämperli (project management). Responsible at E,T&H Werbeagentur AG BSW: Enno Wassmer (CD text/concept), Marcel Schwarz (CD art), Thomas Widmer (text), Claudia Hafner (graphics), Gertrud Weitz (consulting), Peter Thoma (overall responsibility).
