E-commerce advertising market remains stable
With advertising spending of 53.1 million Swiss francs, the Swiss e-commerce advertising market saw a slight decline in May compared to the previous month, but posted a 9.1 percent increase year-over-year.
At 11.1%, the share of eCommerce advertising is down slightly compared to total advertising pressure in Switzerland, but remains stable at over 10%.
Print in countertrend
It is striking that the print media group accounts for 20% of the advertising volume. This not only represents an increase of six percent compared to the previous month, but also a clear counter-trend compared to the development of the Swiss advertising market as a whole. The print media group is particularly relevant in the consumer electronics and search & find categories.
Top 5 brands with ever higher shares
In May, the advertising presence of the categories is again clearly dominated by the top 5 brands. The gap between the brands with the highest advertising pressure and the remaining brands widened noticeably compared to April. In all categories, the top 5 brands account for more than 40% of the advertising volume.
You can find the entire e-commerce trend report from Media Focus for May 2015 here here.
