Dynamite celebrates everyday heroes
With pride and a touch of heroism, Zuwebe employees share what they accomplish in their day-to-day work. In its campaign for the «Open House Days,» Dynamite highlights impressive facts in the form of numbers.
At Zuwebe, over 300 people with special support needs work at the highest level every day. In the Zuwebe workshops, for example, milling, drilling, punching, welding and planing are carried out in exactly the same way as in professional craft businesses. Perhaps the work processes are not always quite as complex as elsewhere, but the components and products manufactured stand up to any quality comparison. Cantonal and municipal administrations as well as traditional Zug and other regional companies commission Zuwebe with responsible and demanding work on a daily basis.
The campaign is the first step towards changing Zuwebe's image and consists of posters, mailings and on-site activities.
Responsible at Zuwebe: Antonio Gallego (Chief Executive Officer), Roland Raue (Head of Marketing, Sales & Product Development), Jeannine Villiger (PR Manager).Responsible at Dynamite:Siegfried Simader (Art Direction), Urs Zwyssig (Text), Massimiliano Madonna, Roger Bosshart (Strategy / Consulting), Scanderbeg Sauer (Photography).
