Showers with Donald

Health Food To keep the summer crispy for everyone, TBWA now also recommends a crispy salad from McDonald's. The focus of advertising for McDonald's Switzerland is currently on image. News about products is only communicated seasonally. For example, now at the start of the swimming season. McDonald's knows that women don't want to have to do without everything when it comes to food, even during the bathing season. That's why there's now a new salad menu. You can choose a tasty burger with a clear conscience, which is now served with a mixed salad and a drink of your choice.  
The advertising campaign in Swiss consumer magazines shows that such a tempting offer needs to be communicated accordingly. A young man seductively advertises this uncompromising summer offer. After all, McDonald's Switzerland doesn't want to hide from its customers why the decision for all things crunchy is particularly worthwhile now. The motif with the man who is "disruptively" dashing according to the TBWA strategy will also be displayed in almost all fitness studios in the women's shower rooms in Switzerland - waterproof, of course.
 
Andreas Panzeri