Fragrant poster for Kofler

 
Style "The scent of fashion is in the air." With this headline, the Lucerne fashion company Kofler advertises the newly published Kofler fashion magazine on F4 posters. The picture shows yellow rose petals next to a friendly woman. Anyone who rubs these rose petals will be met with a rosy scent. For the first time ever in Switzerland, a poster is on display that is coated with a scented varnish and thus functions interactively. The idea came about because scented varnish was also used in the Kofler fashion magazine.