Third Crossmedia Award launched with new jury

This year marks the third time the Goldbach Media Group has presented the Crossmedia Award. Geri Aebi will serve as the new jury president, succeeding Dominique von Matt. The gold winner will receive 10,000 euros in prize money, while other winners will be awarded silver and bronze.

The Goldbach Media Group's Crossmedia Award is being held for the third time this year. The new jury president and successor to Dominique von Matt is Geri Aebi. The gold winner will receive 10,000 euros in prize money, while other winners will be awarded silver and bronze.  
The Crossmedia Award promotes networked thinking and action in communication and the innovative use of media. "The success of the Crossmedia Awards and the adoption of crossmedia in the strategy and concept work of advertising and media agencies have confirmed our decision to have the best work evaluated and awarded by a jury," says Klaus Kappeler, CEO of Goldbach Media.
 
The award is endowed with 10,000 euros and will be presented at the Mediarena on May 10, 2007. The jury, headed by Geri Aebi (Wirz Werbung), will evaluate the strategy of cross-media use, the innovation of networking, the promotion of other content and media, the creative implementation, the media and target group-appropriate staging and brand language as well as the effectiveness and overall impression.
 
The closing date for entries is April 3, 2007. Please register and upload your work at Crossmediaaward.ch. Judging will begin on April 6 in an individual process followed by a joint award evaluation.

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