Dreifive, Unicepta and NR Swiss join Commtech initiative Comimpact
A little over a month after the founding of Comimpact, the Commtech support association, additional partners have joined: the performance and content marketing agency Dreifive (Goldbach Group); the media analytics companies Unicepta and NR Swiss; and, as patron associations, the Swiss PR umbrella organization pr suisse and the U.S. industry think tank Page Society (Swiss Chapter).
The initiative, supported by the association ComImpact, wants to make the key competence Commtech quickly, broadly supported and uncomplicatedly accessible to the Swiss marketing and communication people; for this purpose it plans a series of events, a training offer as well as a symposium for effective communication, which will take place on June 10 at the Six Convention Point.
The founding of Comimpact has met with a very positive response so far, according to those responsible. The association is currently negotiating with numerous other possible partner companies and organizations that want to contribute their commtech expertise to the network. "I am pleased that we can announce such notable and weighty additions in a short period of time, and that we will be able to conduct regular learning opportunities for interdisciplinary, data-driven approaches to communications management and success measurement, whether live or online, starting this summer," continues Cyril Meier, chairman of Comimpact's board of directors.
The association is open to additional partners and aims to have reached a dozen active partner members and educational partners by the end of the year.
The program for the "Comimpact 21 - Key Competence Commtech" conference on effective communication has also been finalized. Speakers include Frank Bodin, President of ADC Switzerland, and Jon C. Iwata, former President of Marketing and Communications at IBM and mentor of the Page Society. Participants can also expect interactive labs in which they can explore CommTech in 70-minute sessions using one of three real-life examples. Four best practice cases will round off the half-day program.
