Dreifive accompanies Zermatt Unplugged into the festival season 2022
The agency Dreifive was able to prevail in the pitch and supports Zermatt Unplugged with immediate effect in terms of digital communication.
In order to push ticket sales of the music festival "Zermatt Unplugged", but also to place it "top of mind" with music enthusiasts, a digital marketing strategy was developed and digital communication was launched in mid-December 2021.
The focus here was on promoting the content on various social media channels. In addition, attention was drawn to the Unplugged festival experience via classic Google search ads and display ads. The festival days in April can also be experienced up close on social media - here Dreifive supports Zermatt Unplugged so that the content is optimally targeted at the appropriate audience.
Responsible at Zermatt Unplugged: Janine Oberholzer (Senior Manager Marketing & Sponsoring), Katja Hackl (Head of Marketing/Sponsoring), Kim Klettner (Communication & Content), Luisa Murbach (Communication). Responsible at Dreifive: Sarah Wickli (Senior Digital Marketing Manager), Michael Nuster (Digital Marketing Consultant), Jolanda Kessler (Head of Digital Marketing Consulting), Marleen Albert (Head of Social Media), Dominique Wullschleger (Social Media Consultant), Simon Böhm (Digital Designer), Max Müller (Junior Digital Designer).
