Three stripes against Puma
It is one of the greatest success stories of the German economic miracle: the rise of Adidas and Puma from a small Franconian sports shoe sewing company into the global sports business. At the same time, it is one of the most dramatic family business stories in Germany, with the constant bickering of the hostile Dassler brothers over two generations.The Dasslers invented the multi-billion entertainment business with sports and sports accessories in the Franconian province, half out of idealism, half with cunning business acumen. Barbara Smit traces the ups and downs of the Dassler companies Adidas and Puma and their most important family members and managers in great detail - sometimes too much detail, but it is fascinating to see how these companies rose, reinvented an entire business world, came to the brink of the abyss and were rebuilt again. In Get Abstract's opinion, the book is a must-read for anyone interested in the sports business and exciting company histories.Get Abstract rating: 6Importance: 6Innovation level: 5Style: 8In cooperation with getAbstract, Lucerne (Logo)
Publisher: RivaYear of publication: 2017Pages: 415ISBN: 9783868839180
