Three new additions, one farewell

The Swiss Association of PR Agencies BPRA welcomed three new members at its general meeting on Thursday: The Bern-based agency Klarkom, the agency Iaculis, which specializes in medical communications, and Prime Communications. The PR agency association now has 25 members. Marcel Suter, Partner at Klarkom: "For Klarkom, communication means quality. That's why we are in the BPRA."

The members also bid farewell to Roman Geiser (Farner Consulting) after ten years of commitment to the BPRA Board and elected Nina Krucker (Yjoo Communications) as his successor on the Board. BPRA President Andreas Hugi paid tribute to Roman Geiser's great commitment, who had been an active board member since 2006, chaired the association from 2010 to 2014 and represented Switzerland in the global umbrella organization ICCO since 2014.

The BPRA has also decided to make certification in accordance with the Consultancy Management Standard (CMS III), which all BPRA agencies undergo, more widely and better known to clients and the public. CMS certification commits BPRA agencies to the highest professional, economic and ethical standards.