Three gears up for Simpel

For over ten years, the Zurich-based bicycle brand Simpel has been supplying low-maintenance bicycles all over the world via direct online sales. Simpel has also been the official supplier of the new Swiss military bicycle since 2013.

Simpel commissioned Kreienbühl und Vogler to develop a claim and redesign the entire brand identity. In the process, the logo was streamlined by dispensing with the ".ch" in both the name and the logo with immediate effect. This will free the brand from the dot-com stink of the 2000s, according to the press release issued on Thursday. And made even simpler.

The developed claim "Bikes you need" positions the bicycle brand as a supplier of reliable bicycles that people ride a lot every day: to work, to the shops or to chauffeur children around. Kreienbühl und Vogler also developed the first communication measures. These included e-banners and an advertising motif for the new Swiss military bike, the

Responsible at Simpel: Philip Douglas (Managing Director and owner), Joachim Schneebeli (Finance and owner). Responsible at Kreienbühl and Vogler: Reto Vogler, Oli Kreienbühl, Marco Donada, Fabian Schiltknecht.