Three eyes see more than two
TV If you want to know what the future of electronic media looks like, you’ll have to attend Screen–up & congress 07 on October 17. Cavegn-Werbung’s advertising campaign essentially focuses entirely on the USP of a knowledge advantage.
TV If you want to know what the future of electronic media looks like, you have to go to Screen-up & congress 07 on October 17. The advertising campaign by Cavegn-Werbung is fully focused on the USP of the knowledge advantage that media people receive at this trade fair. A glimpse into the future does not mean esoteric dreaming, but a hard-hitting business advantage that should be secured. With this in mind, a key visual has been created showing a businessman with a third eye. The third eye traditionally looks into the future and therefore becomes the symbol of the industry preview Screen-up 07. Stylistically, Julien Vonier's photography is deliberately sober in order to emphasize the seriousness of this look into the future.
