Draftfcb advertises for Coop insurance
Draftcb has been commissioned to handle brand and product advertising for Coop Insurance. The insurer aims to continue positioning itself as a fair and cost-effective provider.
As part of an agency evaluation, the Walliseller BSW agency Draftfcb, which belongs to the Draftfcb / Lowe Group, was commissioned with the brand and product advertising for Coop Insurance. The insurance company, which sells its products under the names smile car (car) and smile home (household contents), has been operating successfully on the market as a direct insurer for some time. According to a press release issued on Thursday, it wants to position itself as the most consumer-friendly insurance company with its commitment to fairness in contracts and demonstrably low premiums.
