Draftfcb shows alcoholics the way out of the bottle
The advertising agency Draftfcb developed an ad campaign for Alcoholics Anonymous Switzerland that ran during the holiday season. The goal was to raise awareness of Alcoholics Anonymous among those prone to addiction during the holiday season and to offer support for their New Year’s resolution to drink less.
The advertisers at Draftfcb developed an advertising campaign for Alcoholics Anonymous Switzerland, which appeared over the festive period. The aim was to draw the attention of addicts to Alcoholics Anonymous during the festive season - the peak drinking season - and to help them make a New Year's resolution to drink less.
The advertisements start in the same place as the Alcoholics Anonymous meetings. It all starts with the realization that alcohol is a problem and that you are stuck in a tunnel, according to a statement from the agency. By talking anonymously with other sufferers and with dry alcoholics, it is easier to find a way out of addiction.
The advertisements start in the same place as the Alcoholics Anonymous meetings. It all starts with the realization that alcohol is a problem and that you are stuck in a tunnel, according to a statement from the agency. By talking anonymously with other sufferers and with dry alcoholics, it is easier to find a way out of addiction.
Responsible at Union 3 Communications/Anonymous Alcoholics: Marianne Egli. Responsible at Draftfcb: Daniel Comte (Executive Creative Director), Nicolas Vontobel (Creative Director), Sebastian Hugelshofer (Art Director), Ivan Madeo (Text/Concept), Melanie J. Auerbach (Art-Buying), Scheffold.Vizner/Fluxif (Photography/3D-Art), Stefan Naef (Consulting).
