Draftfcb practices secrecy for Alpenbitter
The agency Draftfcb has launched a campaign for Appenzeller Alpenbitter beer with new images. The new image builds on last year's campaign with the slogan "We won't reveal any more so that Appenzeller remains the original".
The agency Draftfcb has launched a campaign for Appenzeller Alpenbitter beer with new images. The new image builds on last year's campaign with the slogan "We won't reveal any more so that Appenzeller remains the original".
The information about the recipe and production process is concealed with herbs and product elements, true to the Appenzeller motto "the recipe must remain a secret".
The campaign will appear on advertisements and posters throughout Switzerland from Monday.
Responsible at Appenzeller Alpenbitter: Willi Felder. Responsible at Draftfcb Lowe Group: Florian Birkner (Creative Director), Sebastian Hugelshofer, Urs Hartmann (Art Director), Patrizia Harzenmoser (Graphics), Marcel Elsener (Text). Aline Litchenhaus: Christoph Bögli (consulting).
The information about the recipe and production process is concealed with herbs and product elements, true to the Appenzeller motto "the recipe must remain a secret".
The campaign will appear on advertisements and posters throughout Switzerland from Monday.
Responsible at Appenzeller Alpenbitter: Willi Felder. Responsible at Draftfcb Lowe Group: Florian Birkner (Creative Director), Sebastian Hugelshofer, Urs Hartmann (Art Director), Patrizia Harzenmoser (Graphics), Marcel Elsener (Text). Aline Litchenhaus: Christoph Bögli (consulting).
