Draftfcb/Lowe: Yann Sommer for Nivea Men
To reposition the Nivea Men brand, Draftfcb/Lowe Zurich worked with Streuplan to develop a 360° campaign in which brand ambassador Yann Sommer challenges people to action-packed tests of courage.
Via a specially established and communicated via all channels Web Special men can register. The winners of the Nivea Men Challenge will be accompanied by Yann Sommer and coached by experts, according to a statement. Five selected challenges will be shown in a weekly TV series on Pro Sieben Schweiz and bring the candidates out in a big way for twelve minutes. The campaign will run from April 29, 2013.
Responsible at Beiersdorf: Sarah Larwood (Marketing Manager), Lukas Schulthess (Senior Brand Manager). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (Executive Creative Director), Cinthia Stettler (Art Director), Laureen Zanotti (Copywriter), Stephanie Lang (Art Director), Maximilian Kortmann (Copywriter), Marie-Theres Ott (Client Service Director), Yvonne Friedli (Account Director), Martin Rubli (Account Executive), Kathrin Leder (Strategic Planner). Responsible at Streuplan: Thomas Back (overall responsibility), Christoph Oertli (consulting management), Sébastien Rouiller (consulting), Margaretha Bösche (project management). Other partners: 316tn (online), Goldbach Interactive (social media), Mediafisch (TV), Eclumes (photography).
