Draftfcb/Lowe: Christmas card for BMW Switzerland
Draftfcb/Lowe Zurich has developed a Christmas greeting for BMW Switzerland that’s a bit faster-paced—just like last year. This time, it’s titled «The Fastest Christmas Song in the World.».
As a special feature, there is a special edition mailing with a sound chip. On the chip: a strange-sounding Christmas carol. Recipients can find out why the song sounds so strange by following the QR code or clicking on the link Fastestchristmassong.ch.
There you will find the documentary film about the mailing and learn how the song was created. The new 320 hp BMW M135i was used as a recording studio. At the wheel of the moving recording studio: Martin Tomczyk, BMW DTM professional driver. Other passengers include the Zurich Acappella Group.
Responsible at BMW: Mark Backé (Head of Marketing), Miranda Amsler (Senior Manager Advertising), Jan Bolliger (Senior Manager Online). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (Executive Creative Director), Christoff Strukamp, Javier Santillan, Stephanie Lang (AD), Maximilian Kortmann (Text), Sandra Kopplin (Consulting); Sound: Kirschner Music; Film Production: Lamar Hawkins, Christopher Novak, Pumpkin Film; Director: Götz Hudelmaier; Post Production: fraqment; Online: Sebastian Palka, Nikita Loges, Stephan Fühner, Drei Elemente.
