Draftfcb/Lowe: Summer campaign for Mini realized
Lowe, an agency belonging to the Draftfcb/Lowe Group, has developed a national campaign for Mini. The campaign is intended to draw attention to the company's leasing offers during the summer months.
Posters in the formats F12 and F200 are used, inviting people throughout Switzerland to cool off.
Responsible at Mini: Patrick Cupelin (Head of Mini Switzerland), Eveline Bauert (Head of Mini Communications). Responsible at Lowe: Daniel Comte (ECD), Samuel Knaus (text), Fréderic Nogier (AD), Rolf Jeger, Martin Gonzenbach, Jasmin Jost (consulting).
