Draftfcb/Lowe: Marilyn Monroe at the Theater Rigiblick
2012 marks the fiftieth anniversary of Marilyn Monroe’s death. In the play «Love, Marilyn,» the Rigiblick Theater and the Phönix-Theater 81 follow in the footsteps of the Hollywood icon. Draftfcb/Lowe has created a campaign to mark the occasion.
The world-famous subway dress from the movie "Das verflixte 7. Jahr" was used for the subject and the trailer for the YouTube channel of Theater Rigiblick. The motif is used both in print and online.
Responsible at Theater Rigiblick: Daniel Rohr (theater manager), Brigitta Stahel (deputy theater manager). Responsible at Draftfcb/Lowe: Dennis Lück (ECD), Tizian Walti (concept/text), Pierre Zumstein (AD), Javier Santillan (graphics), Sven Germann (photographer).
