Draftfcb/Lowe: Campaign for MTV Mobile Subscriptions
Following the launch of the new "MTV Home" products, MTV Mobile is now starting the next phase of its communication offensive. This time, the focus is on the new cell phone subscriptions, whose features are being staged by Draftfcb/Lowe Zurich.
Motto: "Time for something new". The protagonists in the three TV commercials are once again the five friends who already appeared in the first phase of the campaign. Among other things, they use their new subscriptions to send WhatsApp messages from abroad or take trips to remote parts of Switzerland. The TV commercials are running on all high-reach channels and are supplemented by additional online and offline advertising measures. Further information on the new service is available on the updated microsite, which also features a themed competition.
//www.youtube.com/watch?v=mDp-B-dsk50
//www.youtube.com/watch?v=Punj9MaVVZk
//www.youtube.com/watch?v=UBGPJ3rm2iU
Responsible at Sunrise Communications: Timm Degenhardt (CMO), Cristian Vaccariello (Senior Marcom Manager Segment Young & Youth), Martin Hufschmid (Senior Proposition Manager Segment Young & Youth), Sanja Ruggiero (Marketing Manager Viacom). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (Executive Creative Director), Sören Schröder (Senior Copywriter), Marcin Baba (Senior Art Director), Cornelia Harder (CEO), Mark Becher (Client Service Director). Other contributors: Per Kasch (photography), Rolf Hellat (director), WirzFraefelPaal (TV/Internet production), Jingle Jungle (sound studio), Goldbach Interactive (online advertising media).
