Draftfcb/Lowe: Interactive advent calendar with magic numbers
The Draftfcb/Lowe Group is surprising the agency's clients and partners with an interactive Advent calendar during the pre-Christmas season. It's all about the «Magic Number.».
According to the advertisers, a big idea usually starts with an exciting or fascinating number that encourages people to think more intensively about its meaning. As a small, entertaining Christmas present, an interactive Advent calendar with 24 "insights" from business, society and culture is therefore waiting to be discovered. All 24 surprises can also be sent as e-cards. The agency has a tip for a "magic number": on average, a Swiss person eats almost twelve kilograms of chocolate per year.
To the advent calendar: Magic-numbers.ch.
Responsible at Draftfcb/Lowe Group: Cornelia Harder (overall responsibility), Daniel Comte (Executive Creative Director), Boris Beuckmann (Copywriter), Frédéric Nogier (Art Direction), Cinthia Stettler (Graphics), Sarah Dovlo, Kathrin Leder (Strategy), Nadina Madeo (Consulting), Production: Future Connection.
