Draftfcb/Lowe Group: On the road with Daihatsu in the premium segment

Ascar and the Draftfcb/Lowe Group agency have made contact with premium car customers. Because even in the wealthy areas of Switzerland, there are always moments when people prefer to leave the luxury limousine in the heated garage and get into a practical vehicle, the agency writes in a press release. For example, when a shopping trip requires a visit to one of those underground garages that are far too narrow. Or when the white splendour lies on the roads in a layer a few centimetres thick. Not forgetting the days when you have to pick up your son and his colleagues from sports training. For these and many other tasks in the everyday life of the well-off, the true premium is a 4×4 compact vehicle from Daihatsu.
Responsible at Ascar AG: Roland Hüsser (Managing Director), Oscar Schwarz (Sales Director), Simon Widmer (Marketing/PR). Responsible at Draftfcb/Lowe Group: Daniel Comte (CD), Frédèric Nogier (AD), Samuel Knaus (text), Christoph Bögli, Martin Rubli (consulting).